De-escalation – it sounds scary but……..

When less treatment may be the right treatment

De-escalation sounds scary to anyone who’s going through or has been through breast cancer. So why is the oncological world using the term? It sounds like care is being reduced – full-stop. The reality, however, is just the opposite – but also increasingly complex.

In breast cancer, the aim is to look at two types of information;

– the evidence building up from recent clinical trials as to when a treatment might not be effective for some people;
– better information becoming available on the individual patient’s needs.

De-escalation asks whether all this information can help clinicians identify when a less intensive treatment pathway is appropriate, without losing the cancer control that matters to patients.

Why the word can feel alarming

For many people, a breast cancer diagnosis creates an understandable instinct to do everything possible. More treatment for most patients feels safer – as if the more treatment we throw at it, the greater the chance of getting through it. The word de-escalation sounds as if care is being withdrawn, or that someone is being offered less because of pressure on services.

That is not the purpose of planned treatment de-escalation. It is an evidence-led approach that asks whether some people, can safely avoid treatment that is unlikely to add meaningful benefit. What de-escalation is about is using all the evidence from clinical research and the patient themselves to identify the optimum treatment regime and to give the right amount of treatment – no more, no less – to achieve the best results.

This is different from stopping, pausing or changing treatment because the side effects are too difficult to manage. A change made because someone is not tolerating treatment is an individual clinical decision.

Planned de-escalation is based on research evidence, better access to detailed information on tumour stage and size, tumour biology and biomarkers, response to neoadjuvant therapy, lymph node status as well as the patient’s age, general health and preferences.

Let’s look at a couple of examples of recent clinical research;

OPTIMA: what the first results showed

The first results from the phase III OPTIMA trial have brought de-escalation into public discussion. OPTIMA was designed to test whether a tumour gene expression test could guide chemotherapy decisions for people with early breast cancer who would traditionally be considered at higher clinical risk.[1,2]

The trial enrolled 4,429 women and men aged 40 or older with hormone-sensitive, HER2-negative early breast cancer. Most participants had cancer spread to nearby lymph nodes, which would usually make chemotherapy part of the standard discussion after surgery.[1]

Participants were randomly assigned to standard treatment, with chemotherapy followed by hormone therapy, or to a test-directed pathway using the Prosigna tumour profiling test. In the test-directed group, those with a low risk of recurrence score received hormone therapy without chemotherapy. Radiotherapy and other treatment were given as usual in both groups.[1]

More than two thirds of participants, 68%, had a low Prosigna score.[1,3] Among this low score group, five years after treatment, 95% of those who received chemotherapy plus hormone therapy were alive and free from breast cancer recurrence. The corresponding figure for those treated with hormone therapy alone was 94% in the UCL reporting of the trial.[1]

These results do not mean chemotherapy is unnecessary for everyone with hormone-sensitive breast cancer. They show that, in the population studied, additional tumour biology information helped identify many people for whom chemotherapy appeared to add little or no extra benefit.
They also show why de-escalation should never be framed as simply doing less. In OPTIMA, clinicians were not relying only on traditional features such as tumour size and lymph node involvement. They were adding biological information from the tumour itself to refine the decision.

More information is changing the question

Historically, treatment decisions have drawn on information such as tumour size, grade, lymph node involvement, hormone receptor status, HER2 status, menopausal status, age, other health conditions and patient preference. These remain essential.

What is changing is the amount and type of information that can now be considered. Tumour profiling can help estimate recurrence risk and likely treatment benefit in specific settings. Pathology continues to become more detailed. Imaging can help define disease extent and response. Blood-based approaches are being studied for signals of molecular change before those changes are visible on scans or symptoms are present.

This does not make treatment decisions automatic. It makes them more evidence-dependent. The more information clinicians use, the more important it becomes to know exactly what has been validated, in which patient group and for which decision.

Emerging biomarker and monitoring approaches

Biomarkers are often discussed as though they are a single category. In practice, different biomarkers answer different questions.
A tumour gene expression test, such as the test used in OPTIMA, is performed on tumour tissue and can help estimate risk or likely benefit from chemotherapy in a defined early breast cancer setting.[1,2]

Circulating tumour DNA, or ctDNA, is a blood-based signal made up of fragments of tumour-derived DNA. In breast cancer research, ctDNA is being investigated for minimal residual disease, treatment response, early signs of recurrence and emerging resistance.[4,5]

At ESMO Breast Cancer 2026 in Berlin, discussion of ctDNA surveillance in early breast cancer was cautious. Commentary on the TRAK-ER study noted that ctDNA prevalence can be very low in early-stage disease and that many positive cases still need to be interpreted alongside clinical and radiological findings.[5]

In stage 4 breast cancer, ctDNA monitoring is also being studied as a way to detect resistance mechanisms earlier. Reports from Institut Curie describe trials in hormone-dependent stage 4 breast cancer where detection of ESR1 mutations in blood was used to guide endocrine therapy before clinical progression was apparent.[6]

Circulating tumour cells, or CTCs, are different. They are intact cancer cells found in the bloodstream. Because they are whole cells, researchers can study features such as phenotype, morphology and cell-to-cell heterogeneity – tiny differences in cells of the same type. ESMO reporting in 2026 noted that integrating multiple vehicles, including CTCs, ctDNA and tissue biopsies, may provide a more holistic view of a person’s disease. The same discussion also stressed that not all biomarkers have clinical utility and that rigorous evidence is essential.[7]

This is directly relevant to Frontier Diagnostics. We are developing Sentinel qCTC™, an investigational technology platform intended to explore the characterisation of intact circulating tumour cells. Our developmental work does not currently support any claim that Sentinel qCTC™ can guide de-escalation, monitor treatment response or inform clinical decisions.

Monitoring is not the same as acting

A biomarker may show that risk is higher, that a signal is falling, or that a resistance mutation has appeared. The next question is harder: does acting on that information improve outcomes?

That is why the difference between prognostic, predictive and monitoring information matters. A prognostic marker provides information about likely outcome. A predictive marker provides information about likely benefit from a specific treatment. A monitoring marker follows change over time. A marker can be useful in one role and not yet validated in another.

For de-escalation, the standard must be especially high. If a test is used to support less intensive treatment, patients and clinicians need confidence that the decision has been tested in the right population and that the outcomes are acceptable.

OPTIMA is powerful because it tested a decision pathway prospectively in a large randomised trial. Emerging liquid biopsy approaches are promising, but many still need prospective evidence showing not only that they detect change, but that treatment decisions based on those changes improve patient outcomes.
De-escalation is broader than chemotherapy

Chemotherapy is only one part of the de-escalation discussion. Breast cancer research also asks whether some people can avoid or reduce radiotherapy, undergo less extensive surgery, or tailor the length and intensity of longer-term endocrine treatment.

The PRIME II trial studied omission of radiotherapy after breast-conserving surgery in women aged 65 or older with selected low risk, hormone receptor-positive early breast cancer who were receiving endocrine therapy. At ten years, omitting radiotherapy increased the risk of local recurrence but did not change overall survival in the trial population.[8]

The INSEMA trial studied whether sentinel lymph node surgery could be omitted in selected people with clinically node-negative early breast cancer. The primary results reported non-inferior invasive disease-free survival in the trial population and fewer arm-related complications such as lymphoedema, with omission of axillary surgery.[9]
Endocrine treatment raises a different type of question. For some people, hormone therapy continues for up to ten years. NICE guidance emphasises discussion of benefits, risks and side effects, with decisions shaped by recurrence risk, menopausal status, tolerance and patient preference.[10]
Each example has a different evidence base. A result from one age group, subtype or treatment setting cannot be applied to another without appropriate validation.

Equity matters in doing less safely

De-escalation can reduce treatment burden, but only if the information needed to make the decision is available. Access to tumour profiling, specialist pathology, imaging and clear patient communication may vary between health systems and communities.

This is why de-escalation belongs within our broader July theme of democratisation. A more personalised pathway should not be available only to people closest to specialist centres or research-active hospitals.

The aim should be evidence-based personalisation that can travel beyond the most advantaged settings. That means validated tests, transparent criteria, trusted communication and systems that can support informed decisions for more people.

The right treatment, for the right person
De-escalation is not about treating breast cancer less seriously. It is about using the rapidly improving evidence-base to avoid unnecessary burden when additional treatment is unlikely to help.

The OPTIMA results show what this can look like when a clinical question, a tumour profiling test and a treatment decision are brought together in a large trial. Emerging biomarker and monitoring approaches point to a future where information may become more dynamic, drawing on tissue, blood, imaging and clinical context.
That future must be built carefully. More data is not automatically better care. Better care depends on asking the right question, using the right test, in the right population, and proving that acting on the result helps patients.

At Frontier Diagnostics, our long-term vision is to help democratise real-time cancer diagnostics for everyone, everywhere. Our current work remains at an early developmental stage. We believe the direction of travel is clear: more individualised information can support more confident decisions, including decisions about when more treatment is needed and when less may be enough.

Website regulatory statement
Sentinel qCTC™ is an investigational technology platform undergoing development at Frontier Diagnostics Ltd. The platform has not reached design freeze and has not been submitted for regulatory review under IVDR (EU) 2017/746, UK MDR 2002, or FDA 21 CFR Part 809. It is not approved, cleared, or validated for diagnostic, clinical, or commercial research use. All scientific content relating to Sentinel qCTC™ describes developmental aims and does not constitute performance claims.

Sources

[1] University College London. Gene test can safely spare many breast cancer patients from chemotherapy. 29 May 2026. Accessed 29 June 2026.
[2] Stein RC, et al. First results from the OPTIMA phase III randomised non-inferiority trial of test-directed chemotherapy in patients with high clinical risk ER-positive HER2-negative early breast cancer. Journal of Clinical Oncology. 2026;44(16_suppl):500.
[3] The ASCO Post. Phase III trial shows noninferiority for test-guided chemotherapy decisions in early breast cancer. June 2026. Accessed 29 June 2026.
[4] Egle D, et al. Long-term prognostic value of ctDNA in early breast cancer: insights from the neoadjuvant ABCSG-34 trial. npj Breast Cancer. 2026;12:77.
[5] ESMO Daily Reporter. The role of ctDNA surveillance is still uncertain in early breast cancer. ESMO Breast Cancer 2026. Accessed 29 June 2026.
[6] Institut Curie. Breast cancer: further evidence supporting the clinical use of circulating biomarkers. 3 June 2026. Accessed 29 June 2026.
[7] ESMO Daily Reporter. Liquid biopsy: improving outcomes throughout breast cancer care. ESMO Breast Cancer 2026. Accessed 29 June 2026.
[8] Kunkler IH, et al. Breast-conserving surgery with or without irradiation in early breast cancer. New England Journal of Medicine. 2023; 388:585-594.
[9] Reimer T, et al. Axillary surgery in breast cancer, primary results of the INSEMA trial. New England Journal of Medicine. 2025; 392:1051-1064.
[10] National Institute for Health and Care Excellence. Early and locally advanced breast cancer: diagnosis and management. NICE guideline NG101. Updated 2025. Accessed 29 June 2026.

The story behind the stats.

July is Ethnic Minority Cancer Awareness Month – so it is timely to review why this is so important. The breast cancer statistics from bone fide sources must tell the story accurately – or do they? Breast cancer is not one story. A more equitable future begins by recognising the differences that headline figures can hide.

• Are more people diagnosed early?
• Are screening and diagnostic services reaching communities with lower participation?
• Are diverse populations represented in research?
• Can new approaches support better-informed decisions across the full breast cancer care continuum?
• And will innovation be accessible beyond a small number of specialist centres?

Progress should therefore be measured in more than national averages. It should also be measured by whether gaps are narrowing.
The scale of breast cancer is significant, but scale alone does not explain the challenge. Breast cancer varies biologically. It is diagnosed at different stages. It affects women and men, younger and older people, and communities with different experiences of healthcare.

A clearer measure of progress
For us, democratisation means considering accessibility, representation and real-world use from the beginning. Innovation should not be designed only for people who already have the easiest access to specialist care. At Frontier Diagnostics, our vision is to democratise real-time cancer diagnostics for everyone, everywhere. We are developing Sentinel qCTC™, an investigational technology platform intended to explore the characterisation of intact circulating tumour cells. This work remains at an early developmental stage. No claims are made about clinical performance or utility.

Diagnostics and monitoring are central to this discussion. Decisions across breast cancer care depend on reliable information about the disease and how it may be changing. The long-term promise of biomarker-led approaches is to support decisions that are increasingly aligned with the biology of an individual cancer.
At the ESMO Asia Congress, December 2025, it was emphasised that population diversity in cancer treatment matters, because gaps in clinical, pathological and genetic data can contribute to unequal access to genomic testing, liquid biopsies, clinical trials and tailored treatment.[11]
It should also recognise that people reach diagnosis through different routes and may need different forms of information and support. It means asking who participates in screening, who is diagnosed early, whose cancer is fully characterised, who is represented in research and who benefits from advances in care.
Precision oncology is often described as matching treatment to the characteristics of a person’s cancer. That is an important part of personalised care, but personalisation should extend beyond selecting treatment options.

Personalisation must include equity
These findings should not be reduced to a single explanation or attributed to ethnicity itself. Biology, social conditions and healthcare systems interact. The important question is whether every person can reach diagnosis, specialist assessment and appropriate treatment without avoidable barriers.
Deprivation also shapes outcomes. English studies have reported that women from more deprived groups are more likely to be diagnosed at a later stage and can experience higher breast cancer mortality, even within a screened population.[9,10]

Research using English cancer registration data found that ethnic minority women were more likely to have breast cancers with less favourable characteristics, even after accounting for age and other factors.[7] Other studies have shown that differences in survival can be partly explained by socioeconomic circumstances, stage at diagnosis and tumour biology.[8] Breast cancer incidence varies between ethnic groups in England, but lower incidence does not necessarily mean an equal or better experience after diagnosis. Large population studies have found differences in age at presentation, tumour characteristics, stage and survival between ethnic groups.[6,7,8]

Different communities can face different outcomes

The reasons are rarely simple. They can include awareness, language, fear, practical barriers, trust in healthcare, competing responsibilities and previous experiences of services. Improving participation therefore requires more than sending the same invitation to everyone. It requires communication and services that respond to the communities they are intended to reach. Screening can help detect breast cancer before symptoms develop. However, equal availability does not always lead to equal participation. Research in England has identified lower breast screening uptake in more deprived communities and among some ethnic minority groups.[4,5]
The stage at which breast cancer is diagnosed remains one of the strongest influences on outlook. Population data from England shows a steep survival gradient between early-stage and stage 4 disease.[3] These statistics describe groups, not individuals, but they demonstrate why timely diagnosis and access to appropriate care matter.

Stage at diagnosis changes the picture
Some breast cancers grow slowly. Others are more aggressive. Some respond to endocrine therapy or HER2-targeted treatment. Triple-negative breast cancer may require a different approach. A single average can never describe all these experiences. Progress also needs context. Breast cancer is not one disease with one predictable course. It includes biologically distinct subtypes, defined in part by hormone receptor and HER2 status, with different patterns of behaviour and different treatment pathways. Current ESMO guidance reflects this complexity by recommending that diagnosis and treatment decisions are informed by tumour biology, disease extent, individual health and patient preferences.[2]
Breast cancer research, screening and treatment have changed many lives. Survival has improved substantially over recent decades. Yet the scale of the disease remains significant, with almost 60,000 people diagnosed in the UK each year.[1]

Progress, but not the same progress for everyone
Breast cancer is the most commonly diagnosed cancer in the UK, but headline figures can hide important differences in biology, stage at diagnosis, treatment and outcomes. Understanding those differences is essential if progress is to reach everyone to enable equitable access to diagnosis, treatment, monitoring, and outcomes. This is especially relevant because July is Ethnic Minority Cancer Awareness Month which links directly to our vision of democratising real-time diagnostics and care.

Sentinel qCTC™ is an investigational technology platform undergoing development at Frontier Diagnostics Ltd. The platform has not reached design freeze and has not been submitted for regulatory review under IVDR (EU) 2017/746, UK MDR 2002, or FDA 21 CFR Part 809. It is not approved, cleared, or validated for diagnostic, clinical, or commercial research use. All scientific content relating to Sentinel qCTC™ describes developmental aims and does not constitute performance claims.

Sources:
1. Cancer Research UK
2. ESMO Clinical Practice Guidelines
3. ONS and NCRAS
4. Jack RH, Møller H, Robson T, Davies EA. Breast cancer screening uptake among women from different ethnic groups in London: a population-based cohort study. BMJ Open. 2014;4:e005586. doi:10.1136/bmjopen-2014-005586.
5. UK Health Security Agency. Breast screening: identifying inequalities. Updated 27 September 2024.
6. Jack RH, Davies EA, Møller H. Breast cancer incidence, stage, treatment and survival in ethnic groups in South East England. British Journal of Cancer. 2009;100:545–550.
7. Gathani T, Ali R, Balkwill A, et al. Ethnicity and the tumour characteristics of invasive breast cancer in over 116,500 women in England. British Journal of Cancer. 2021;125:611–617.
8. Møller H, Henson K, Lüchtenborg M, et al. Short-term breast cancer survival in relation to ethnicity, stage, grade and receptor status: national cohort study in England. British Journal of Cancer. 2016;115:1408–1415.
9. Lyratzopoulos G, Abel GA, Brown CH, et al. Socio-demographic inequalities in stage of cancer diagnosis. Annals of Oncology. 2013;
10. Morris M, Woods LM, Rachet B. What might explain deprivation-specific differences in the excess hazard of breast cancer death among screen-detected women? Cancer Epidemiology. 2016;43:72–80.
11. European Society for Medical Oncology. Population diversity in cancer treatment: differences matter. ESMO Daily Reporter, ESMO Asia Congress 2025. Published 6 December 2025.

The Future of Cancer Diagnostics: where liquid biopsy goes next

The Future of Cancer Diagnostics: Where Liquid Biopsy Goes Next

Over the past decade, liquid biopsy has been moving from a research concept to a clinical reality. ctDNA testing is used in clinical practice to detect residual disease and monitor treatment response. Although CTC enumeration has long been an FDA-recognised prognostic biomarker in metastatic breast cancer, the technology overall is approaching a significant inflection point- one that may deliver on its initial promise of reliable, large-scale detection and ongoing analysis of tumour biology.
The trajectory is upward. The next decade of liquid biopsy development promises to be more significant still. Here is where the field is heading — and what it means for patients, clinicians, and the cancer diagnostics landscape.

Multi-cancer early detection
The most ambitious application of liquid biopsy technology is multi-cancer early detection (MCED)- the ability to screen for multiple cancer types simultaneously from a single blood draw.
Several large-scale MCED tests are now in clinical development or early commercial deployment. These tests analyse patterns of ctDNA methylation or other biomarkers to detect cancer signals and, in some cases, identify the tissue of origin. Early data is promising: some approaches have demonstrated the ability to detect cancers for which no standard screening currently exists, including pancreatic, ovarian, and oesophageal cancer.
The public health implications of this are significant. Many cancers are currently diagnosed late precisely because there is no routine screening programme. MCED has the potential to change that fundamentally.

AI-assisted analysis
The volume and complexity of data generated by liquid biopsy testing creates a challenge that artificial intelligence is increasingly well-placed to address. Machine learning models are being developed to analyse CTC morphology, ctDNA patterns, and multi-omic data in ways that go beyond what manual analysis can achieve.
In CTC testing specifically, AI-assisted image analysis can improve the accuracy of cell identification, reduce false positives, and extract biological information from cell characteristics that would otherwise be difficult to quantify. This is not a future aspiration — it is an active area of development with early clinical applications already emerging.

Expanding beyond cancer
Liquid biopsy technology developed for oncology is beginning to find applications beyond cancer. Cell-free DNA analysis is being explored in prenatal testing, organ transplant monitoring, and cardiovascular disease. The underlying technology — detecting and analysing biological material circulating in blood — has applications wherever biological change needs to be tracked non-invasively over time.

The regulatory and commercial landscape
The regulatory pathway for liquid biopsy tests is maturing. In the UK, the MHRA is developing frameworks for innovative diagnostics. In the EU, the In Vitro Diagnostic Regulation (IVDR) sets a rigorous standard for diagnostic test approval. In the US, the FDA has established clear criteria for liquid biopsy test evaluation, and several tests have received breakthrough device designation.
Investment in liquid biopsy companies has grown substantially, and established diagnostics companies are acquiring or partnering with innovative developers. The market opportunity is substantial — and the clinical need it addresses is clear.

Where Frontier Diagnostics fits in
At Frontier Diagnostics, we are focused on CTC technology- albeit at the pre-RUO stage- specifically the analysis of whole tumour cells in the bloodstream. We believe this remains one of the most clinically rich applications of liquid biopsy technology, and that the information available from intact cancer cells goes beyond what genetic fragment analysis alone can provide.
The field is moving quickly. The science is advancing, the evidence base is growing, and the clinical case is becoming harder to ignore. We are committed to being at the forefront of that progress.

Blood tests for cancer recurrence – how CTC monitoring could support follow-up care

Blood Tests for Cancer Recurrence: How CTC monitoring could support follow-up care

Completing cancer treatment is a significant milestone. But for many patients, the period that follows is defined not by relief, but by anxiety- wondering whether the cancer will come back, and whether they will know in time if it does. This is something which can last for the rest of their lives.

Current follow-up care typically involves periodic clinical reviews and imaging. These are important. They are also, in many cases, insufficient to detect recurrence at the earliest possible biological stage. And we know that early detection can save lives.
Circulating tumour cell (CTC) monitoring is looking to change this. Here is how.

The surveillance gap
When a patient finishes primary treatment, they enter a surveillance phase. The goal is to detect any sign that the cancer has returned as early as possible. The challenge is that standard surveillance tools are designed to detect structural change. Imaging can show a mass that has grown large enough to be visible. A clinical examination can identify symptoms that have already developed. By the time these tools detect recurrence, the biology has often been signalling for some time.

What CTC monitoring adds
Circulating tumour cells are shed by cancer cells into the bloodstream. In a patient who has completed treatment, the presence of CTCs — and the trajectory of CTC counts over time — provides a biological signal that can precede structural change.
Research in breast cancer and other tumour types has demonstrated that rising CTC counts during post-treatment surveillance are associated with an increased risk of clinical recurrence. In some studies, CTC changes have preceded imaging-detectable relapse by weeks to months.
Earlier detection of recurrence opens up earlier intervention. And earlier intervention, in most cancer types, is associated with more treatment options and better outcomes.
What this might look like

• A blood draw at regular intervals — typically every two to three months, aligned with existing follow-up appointments
• CTC enumeration from the blood sample — counting the number of circulating tumour cells present
• Tracking changes over time — a stable or a declining low count is reassuring; a rising count warrants further investigation
• Integration alongside standard imaging and clinical review, not as a replacement

The patient experience
For patients, the practical reality of CTC monitoring is very different from other surveillance tools. A blood draw takes minutes, requires no preparation, and can be carried out at a routine appointment. For patients already carrying the psychological burden of post-treatment uncertainty, regular access to a biological data point has real value.

Where Frontier Diagnostics fits in
At Frontier Diagnostics, post-treatment monitoring from Stage 1 to Stage 4 tumours is one of the clearest potential applications of our CTC detection technology. We believe the surveillance gap in cancer care is real, and that liquid biopsy- specifically whole-cell CTC analysis- could be one of the most powerful tools available to close it.

The Rising Tide of Early-Onset Cancer

Early-onset cancers are increasing globally, with particularly notable rises in colorectal, pancreatic, uterine and liver cancers. Discussions at ASCO and AACR in 2026 highlighted growing concern that these trends represent a genuine epidemiological shift rather than improved detection alone.

Background
Historically, most cancers occurred in older adults. However, multiple studies now demonstrate increasing incidence in adults under 50. Researchers are investigating obesity, metabolic disease, dietary changes, microbiome alterations and environmental exposures as possible contributors.

Colorectal Cancer
Colorectal cancer represents one of the strongest examples of early-onset cancer. Incidence has increased steadily in younger adults across several countries and has become a leading cause of cancer death in younger age groups.

Pancreatic Cancer
Changes in diagnostic classification explain part of the observed increase, but do not fully account for rising incidence. Environmental and metabolic influences remain under investigation.

Environmental and Lifestyle Drivers
Potential contributors include obesity, ultra-processed foods, sedentary lifestyles, microbiome disruption, antibiotics, environmental chemicals and endocrine-disrupting compounds.

Birth-Cohort Effect
Evidence suggests that individuals born in more recent decades face higher risks than previous generations at the same age, implying long-term effects of early-life exposures.

Implications for Diagnostics
The increasing burden of early-onset cancer challenges traditional screening paradigms and may increase demand for scalable, accessible diagnostic technologies capable of supporting earlier detection and monitoring.

Frontier Perspective
The evolving epidemiology of cancer reinforces the importance of developing technologies that may support earlier biological insight. Future liquid biopsy approaches, including CTC and ctDNA analysis, may contribute to risk assessment and disease detection following appropriate clinical validation and regulatory approval.

Key Takeaways
• Early-onset cancers are increasing globally.
• Colorectal cancer provides some of the clearest evidence of a true epidemiological shift.
• Obesity alone does not explain observed trends.
• Microbiome and environmental factors are active areas of research.
• Birth-cohort effects suggest risks may persist into later life.
• Earlier and more personalised diagnostic approaches may become increasingly important.

Selected References
Ledford H. Why are so many young people getting cancer? What researchers do and don’t know. Nature. 2026.
Ugai T et al. Is early-onset cancer an emerging global epidemic? Nat Rev Clin Oncol. 2022.
AACR Cancer Research Catalyst. What’s Behind the Increase in Cancer Cases Among Younger Adults? 2026.
Sung H et al. Birth cohort patterns and cancer incidence in younger adults. Lancet Public Health. 2024.

Circulating Tumour Cells (CTCs) and breast cancer

Circulating Tumour Cells in Breast Cancer: from discarded technology to new possibilities

Breast cancer is the most commonly diagnosed cancer in the UK, with almost 60,000 new cases each year and incidence rates are increasing. According to CR UK, incidences of breast cancer have increased by 20% since the early 1990s. So what can we do? Early detection saves lives- that is not a slogan, it is a clinical fact. And the tools available to detect, monitor and understand breast cancer are improving.
The next generation of Circulating Tumour Cell (CTC) technology is one of those advances. Here is what it is and what it might mean.

What are Circulating Tumour cells?

When a breast tumour grows, it does not stay entirely in one place. Cancer cells break away from the tumour and enter the bloodstream. These are Circulating Tumour cells or CTCs.
Their presence in the blood is significant. CTC technology is making significant progress- both in enumerating circulating tumour cells and in analysing their biological characteristics.

How could CTC testing be used?

• Prior to treatment — to establish a baseline CTC count and inform prognosis and the selection of treatment options
• During treatment — to monitor treatment response, with rising counts potentially signalling resistance or progression
• After treatment — as part of recurrence surveillance, providing a biological signal that may precede clinical or imaging evidence of relapse

What does this mean?

CTC testing offers something a scan or tissue biopsy cannot: a regular non-invasive window into what is happening biologically. A regular blood test to track tumour biology over time is a fundamentally different experience from a procedure such as a tissue biopsy.
It also means insights might be grounded in more information — we’re looking not just for ‘the scan looks stable’ but ‘your CTC count has remained low since the end of treatment’. For many patients, that reassurance- or early warning- could be meaningful.

Where does Frontier Diagnostics fit in?

At Frontier Diagnostics, breast cancer is at the heart of our clinical focus. We’re working on CTC technology to develop the kind of accurate, actionable information that could genuinely change outcomes.

References
1. 59,413 new cases of breast cancer each year in the UK, 2021-22, CRUK, Cancer Research UK
2. 19.8% increase in incidences of breast cancer in the UK, CRUK, Cancer Research UK

Why CTC technology hasn’t entered clinical practice – yet!

Circulating tumour cell (CTC) analysis holds enormous promise for precision cancer diagnostics. So why hasn’t it become a standard clinical tool?

The answer lies in three fundamental limitation of legacy CTC systems.

First, too few cells are being isolated. Without sufficient cell numbers, the data generated is simply not robust enough to inform clinical decisions with confidence. This is even more limiting when clinicians need repeat measurements over time to track response or resistance from tumour biology.

Second, the cells, that are isolated, are not viable. Dead cells cannot be used for drug sensitivity testing – which means clinicians lose one of the most valuable opportunities that CTC analysis could offer: the ability to test which treatments a patient’s own tumour cells will respond to before committing to a course of therapy.

Third, many of the legacy systems could not assess CTC cell surface markers; which is critical as these markers can guide therapy selection, and without them, a significant dimension of clinical insight is lost. In practice, this could mean losing the ability to match patients to the most effective therapy.

These aren’t peripheral technical challenges. They are the core reasons CTC diagnostics has remained on the fringes of oncology despite decades of research.

Frontier Diagnostics is developing technology specifically designed to overcome each of these barriers – and bring CTC analysis where it belongs: into routine clinical care.

Tackling CTCs’ reputation head-on

Walk into almost any breast cancer conference and mention CTCs- Circulating Tumour Cells- and you’ll sense the discomfort immediately. The CTC diagnostics market has long been dogged by the limitations of early technologies: detecting only a handful of cells, then doing little more than counting them.That reputation was further damaged by companies marketing tests directly to some of the most vulnerable people – those worried they might have breast cancer.

That era is now over.

We’re no longer talking about identifying and counting a few isolated circulating tumour cells. Today’s breakthrough technology can identify thousands of cells, repeatedly, with consistent accuracy. More importantly, it’s no longer just about quantity. It’s about understanding the biology of these cells- their characteristics, behaviour, and evolution over time.

This transforms what CTC testing can achieve. It supports early detection through reliable, high-volume identification, supports truly personalised treatment decisions, and allows for ongoing monitoring through regular, minimally invasive tests. Crucially, it also opens the door to relapse monitoring, with the potential to identify emerging tumours- or even suspicious cell clusters- up to 18 months earlier than traditional screening methods.

CTCs are no longer a dirty word. They’re becoming a powerful tool in the future of breast cancer detection, treatment and long-term care.

World Cancer Day & the UK’s National Cancer Plan Launch

World Cancer Day, has been in the headlines this week – and here at Frontier Diagnostics – we’re united by a shared vision; to transform the landscape of diagnostics and care for all those affected by cancer. So we welcome the launch of the UK Government’s National Cancer Plan.

 

So what is a cancer plan/strategy and why does it matter?

The International Cancer Benchmarking Partnership (ICBP) has monitored cancer data across seven countries since the 90s when the UK and Denmark were bottom of the table. Since then, Denmark’s improvement has been remarkable – thanks to successive cancer plans – each targeting their weaker areas with focused targets, transparent monitoring, absolute patient focus and significant investment.

However, unlike Denmark, the UK has had a fragmented approach with Scotland, Wales and N. Ireland having strategies in place, but England relying on the NHS Long Term Plan (2019) – which wasn’t specific to cancer and was further derailed by COVID. So the UK has been lagging behind its European neighbours  in key measures; such as the five year cancer survival rates.

So what are the headlines and will it help those with breast cancer in the UK?

  • Three out of four patients diagnosed from 2025 will be cancer-free or living well after five years, (up from 60% currently) following record investment in the NHS – which is described as the fastest improvement in cancer outcomes this century!
  • The NHS will meet all cancer waiting time standards by 2029, with hundreds of thousands more patients treated within 62 days- a target which hasn’t been met since 2015.

Faster Diagnosis

  • The plan pushes for cancer to be diagnosed earlier and more quickly, which is crucial for breast cancer outcomes because earlier-stage detection improves survival.
  • It includes measures to speed up diagnostics and meet listing time standards by 2029, so women referred with suspected breast cancer symptoms should get faster scans and results.

Improving Screening Uptake

  • While breast screening is not a new policy in the plan, the strategy’s emphasis on boosting screening and reducing inequalities supports efforts to increase breast screening participation, especially in underserved communities.
  • Earlier detection via screening increases the chances of catching breast cancer when it’s most treatable.

More Personalised Treatment

  • Wider use of genomic and molecular testing supporting more tailored treatment decisions benefiting all breast cancer sub-types

Better Access to Specialist Care

  • Emphasis on specialist cancer centres, multidisciplinary teams and modern surgical techniques to improve consistency and quality of breast cancer treatment across England.

Improved Support for Life beyond Cancer

  • Recognition of the growing number of people living with and beyond breast cancer, with a focus on recovery, quality of life and long-term support.

Better Access to Clinical Trials

  • Plans to enable patients to search and sign up for clinical trials via the NHS app – tied into national databases.

The plan is not breast cancer specific, but its focus on speed, early diagnosis, innovation and equity addresses many of the issues that matter to people with breast cancer. And from a Frontier perspective; there is a huge opportunity for us to support the UK Government’s ambitious plan over the next few years with our potential for diagnostics, personalised treatment and monitoring for recurrence support.