De-escalation – it sounds scary but……..

When less treatment may be the right treatment

De-escalation sounds scary to anyone who’s going through or has been through breast cancer. So why is the oncological world using the term? It sounds like care is being reduced – full-stop. The reality, however, is just the opposite – but also increasingly complex.

In breast cancer, the aim is to look at two types of information;

– the evidence building up from recent clinical trials as to when a treatment might not be effective for some people;
– better information becoming available on the individual patient’s needs.

De-escalation asks whether all this information can help clinicians identify when a less intensive treatment pathway is appropriate, without losing the cancer control that matters to patients.

Why the word can feel alarming

For many people, a breast cancer diagnosis creates an understandable instinct to do everything possible. More treatment for most patients feels safer – as if the more treatment we throw at it, the greater the chance of getting through it. The word de-escalation sounds as if care is being withdrawn, or that someone is being offered less because of pressure on services.

That is not the purpose of planned treatment de-escalation. It is an evidence-led approach that asks whether some people, can safely avoid treatment that is unlikely to add meaningful benefit. What de-escalation is about is using all the evidence from clinical research and the patient themselves to identify the optimum treatment regime and to give the right amount of treatment – no more, no less – to achieve the best results.

This is different from stopping, pausing or changing treatment because the side effects are too difficult to manage. A change made because someone is not tolerating treatment is an individual clinical decision.

Planned de-escalation is based on research evidence, better access to detailed information on tumour stage and size, tumour biology and biomarkers, response to neoadjuvant therapy, lymph node status as well as the patient’s age, general health and preferences.

Let’s look at a couple of examples of recent clinical research;

OPTIMA: what the first results showed

The first results from the phase III OPTIMA trial have brought de-escalation into public discussion. OPTIMA was designed to test whether a tumour gene expression test could guide chemotherapy decisions for people with early breast cancer who would traditionally be considered at higher clinical risk.[1,2]

The trial enrolled 4,429 women and men aged 40 or older with hormone-sensitive, HER2-negative early breast cancer. Most participants had cancer spread to nearby lymph nodes, which would usually make chemotherapy part of the standard discussion after surgery.[1]

Participants were randomly assigned to standard treatment, with chemotherapy followed by hormone therapy, or to a test-directed pathway using the Prosigna tumour profiling test. In the test-directed group, those with a low risk of recurrence score received hormone therapy without chemotherapy. Radiotherapy and other treatment were given as usual in both groups.[1]

More than two thirds of participants, 68%, had a low Prosigna score.[1,3] Among this low score group, five years after treatment, 95% of those who received chemotherapy plus hormone therapy were alive and free from breast cancer recurrence. The corresponding figure for those treated with hormone therapy alone was 94% in the UCL reporting of the trial.[1]

These results do not mean chemotherapy is unnecessary for everyone with hormone-sensitive breast cancer. They show that, in the population studied, additional tumour biology information helped identify many people for whom chemotherapy appeared to add little or no extra benefit.
They also show why de-escalation should never be framed as simply doing less. In OPTIMA, clinicians were not relying only on traditional features such as tumour size and lymph node involvement. They were adding biological information from the tumour itself to refine the decision.

More information is changing the question

Historically, treatment decisions have drawn on information such as tumour size, grade, lymph node involvement, hormone receptor status, HER2 status, menopausal status, age, other health conditions and patient preference. These remain essential.

What is changing is the amount and type of information that can now be considered. Tumour profiling can help estimate recurrence risk and likely treatment benefit in specific settings. Pathology continues to become more detailed. Imaging can help define disease extent and response. Blood-based approaches are being studied for signals of molecular change before those changes are visible on scans or symptoms are present.

This does not make treatment decisions automatic. It makes them more evidence-dependent. The more information clinicians use, the more important it becomes to know exactly what has been validated, in which patient group and for which decision.

Emerging biomarker and monitoring approaches

Biomarkers are often discussed as though they are a single category. In practice, different biomarkers answer different questions.
A tumour gene expression test, such as the test used in OPTIMA, is performed on tumour tissue and can help estimate risk or likely benefit from chemotherapy in a defined early breast cancer setting.[1,2]

Circulating tumour DNA, or ctDNA, is a blood-based signal made up of fragments of tumour-derived DNA. In breast cancer research, ctDNA is being investigated for minimal residual disease, treatment response, early signs of recurrence and emerging resistance.[4,5]

At ESMO Breast Cancer 2026 in Berlin, discussion of ctDNA surveillance in early breast cancer was cautious. Commentary on the TRAK-ER study noted that ctDNA prevalence can be very low in early-stage disease and that many positive cases still need to be interpreted alongside clinical and radiological findings.[5]

In stage 4 breast cancer, ctDNA monitoring is also being studied as a way to detect resistance mechanisms earlier. Reports from Institut Curie describe trials in hormone-dependent stage 4 breast cancer where detection of ESR1 mutations in blood was used to guide endocrine therapy before clinical progression was apparent.[6]

Circulating tumour cells, or CTCs, are different. They are intact cancer cells found in the bloodstream. Because they are whole cells, researchers can study features such as phenotype, morphology and cell-to-cell heterogeneity – tiny differences in cells of the same type. ESMO reporting in 2026 noted that integrating multiple vehicles, including CTCs, ctDNA and tissue biopsies, may provide a more holistic view of a person’s disease. The same discussion also stressed that not all biomarkers have clinical utility and that rigorous evidence is essential.[7]

This is directly relevant to Frontier Diagnostics. We are developing Sentinel qCTC™, an investigational technology platform intended to explore the characterisation of intact circulating tumour cells. Our developmental work does not currently support any claim that Sentinel qCTC™ can guide de-escalation, monitor treatment response or inform clinical decisions.

Monitoring is not the same as acting

A biomarker may show that risk is higher, that a signal is falling, or that a resistance mutation has appeared. The next question is harder: does acting on that information improve outcomes?

That is why the difference between prognostic, predictive and monitoring information matters. A prognostic marker provides information about likely outcome. A predictive marker provides information about likely benefit from a specific treatment. A monitoring marker follows change over time. A marker can be useful in one role and not yet validated in another.

For de-escalation, the standard must be especially high. If a test is used to support less intensive treatment, patients and clinicians need confidence that the decision has been tested in the right population and that the outcomes are acceptable.

OPTIMA is powerful because it tested a decision pathway prospectively in a large randomised trial. Emerging liquid biopsy approaches are promising, but many still need prospective evidence showing not only that they detect change, but that treatment decisions based on those changes improve patient outcomes.
De-escalation is broader than chemotherapy

Chemotherapy is only one part of the de-escalation discussion. Breast cancer research also asks whether some people can avoid or reduce radiotherapy, undergo less extensive surgery, or tailor the length and intensity of longer-term endocrine treatment.

The PRIME II trial studied omission of radiotherapy after breast-conserving surgery in women aged 65 or older with selected low risk, hormone receptor-positive early breast cancer who were receiving endocrine therapy. At ten years, omitting radiotherapy increased the risk of local recurrence but did not change overall survival in the trial population.[8]

The INSEMA trial studied whether sentinel lymph node surgery could be omitted in selected people with clinically node-negative early breast cancer. The primary results reported non-inferior invasive disease-free survival in the trial population and fewer arm-related complications such as lymphoedema, with omission of axillary surgery.[9]
Endocrine treatment raises a different type of question. For some people, hormone therapy continues for up to ten years. NICE guidance emphasises discussion of benefits, risks and side effects, with decisions shaped by recurrence risk, menopausal status, tolerance and patient preference.[10]
Each example has a different evidence base. A result from one age group, subtype or treatment setting cannot be applied to another without appropriate validation.

Equity matters in doing less safely

De-escalation can reduce treatment burden, but only if the information needed to make the decision is available. Access to tumour profiling, specialist pathology, imaging and clear patient communication may vary between health systems and communities.

This is why de-escalation belongs within our broader July theme of democratisation. A more personalised pathway should not be available only to people closest to specialist centres or research-active hospitals.

The aim should be evidence-based personalisation that can travel beyond the most advantaged settings. That means validated tests, transparent criteria, trusted communication and systems that can support informed decisions for more people.

The right treatment, for the right person
De-escalation is not about treating breast cancer less seriously. It is about using the rapidly improving evidence-base to avoid unnecessary burden when additional treatment is unlikely to help.

The OPTIMA results show what this can look like when a clinical question, a tumour profiling test and a treatment decision are brought together in a large trial. Emerging biomarker and monitoring approaches point to a future where information may become more dynamic, drawing on tissue, blood, imaging and clinical context.
That future must be built carefully. More data is not automatically better care. Better care depends on asking the right question, using the right test, in the right population, and proving that acting on the result helps patients.

At Frontier Diagnostics, our long-term vision is to help democratise real-time cancer diagnostics for everyone, everywhere. Our current work remains at an early developmental stage. We believe the direction of travel is clear: more individualised information can support more confident decisions, including decisions about when more treatment is needed and when less may be enough.

Website regulatory statement
Sentinel qCTC™ is an investigational technology platform undergoing development at Frontier Diagnostics Ltd. The platform has not reached design freeze and has not been submitted for regulatory review under IVDR (EU) 2017/746, UK MDR 2002, or FDA 21 CFR Part 809. It is not approved, cleared, or validated for diagnostic, clinical, or commercial research use. All scientific content relating to Sentinel qCTC™ describes developmental aims and does not constitute performance claims.

Sources

[1] University College London. Gene test can safely spare many breast cancer patients from chemotherapy. 29 May 2026. Accessed 29 June 2026.
[2] Stein RC, et al. First results from the OPTIMA phase III randomised non-inferiority trial of test-directed chemotherapy in patients with high clinical risk ER-positive HER2-negative early breast cancer. Journal of Clinical Oncology. 2026;44(16_suppl):500.
[3] The ASCO Post. Phase III trial shows noninferiority for test-guided chemotherapy decisions in early breast cancer. June 2026. Accessed 29 June 2026.
[4] Egle D, et al. Long-term prognostic value of ctDNA in early breast cancer: insights from the neoadjuvant ABCSG-34 trial. npj Breast Cancer. 2026;12:77.
[5] ESMO Daily Reporter. The role of ctDNA surveillance is still uncertain in early breast cancer. ESMO Breast Cancer 2026. Accessed 29 June 2026.
[6] Institut Curie. Breast cancer: further evidence supporting the clinical use of circulating biomarkers. 3 June 2026. Accessed 29 June 2026.
[7] ESMO Daily Reporter. Liquid biopsy: improving outcomes throughout breast cancer care. ESMO Breast Cancer 2026. Accessed 29 June 2026.
[8] Kunkler IH, et al. Breast-conserving surgery with or without irradiation in early breast cancer. New England Journal of Medicine. 2023; 388:585-594.
[9] Reimer T, et al. Axillary surgery in breast cancer, primary results of the INSEMA trial. New England Journal of Medicine. 2025; 392:1051-1064.
[10] National Institute for Health and Care Excellence. Early and locally advanced breast cancer: diagnosis and management. NICE guideline NG101. Updated 2025. Accessed 29 June 2026.

The story behind the stats.

July is Ethnic Minority Cancer Awareness Month – so it is timely to review why this is so important. The breast cancer statistics from bone fide sources must tell the story accurately – or do they? Breast cancer is not one story. A more equitable future begins by recognising the differences that headline figures can hide.

• Are more people diagnosed early?
• Are screening and diagnostic services reaching communities with lower participation?
• Are diverse populations represented in research?
• Can new approaches support better-informed decisions across the full breast cancer care continuum?
• And will innovation be accessible beyond a small number of specialist centres?

Progress should therefore be measured in more than national averages. It should also be measured by whether gaps are narrowing.
The scale of breast cancer is significant, but scale alone does not explain the challenge. Breast cancer varies biologically. It is diagnosed at different stages. It affects women and men, younger and older people, and communities with different experiences of healthcare.

A clearer measure of progress
For us, democratisation means considering accessibility, representation and real-world use from the beginning. Innovation should not be designed only for people who already have the easiest access to specialist care. At Frontier Diagnostics, our vision is to democratise real-time cancer diagnostics for everyone, everywhere. We are developing Sentinel qCTC™, an investigational technology platform intended to explore the characterisation of intact circulating tumour cells. This work remains at an early developmental stage. No claims are made about clinical performance or utility.

Diagnostics and monitoring are central to this discussion. Decisions across breast cancer care depend on reliable information about the disease and how it may be changing. The long-term promise of biomarker-led approaches is to support decisions that are increasingly aligned with the biology of an individual cancer.
At the ESMO Asia Congress, December 2025, it was emphasised that population diversity in cancer treatment matters, because gaps in clinical, pathological and genetic data can contribute to unequal access to genomic testing, liquid biopsies, clinical trials and tailored treatment.[11]
It should also recognise that people reach diagnosis through different routes and may need different forms of information and support. It means asking who participates in screening, who is diagnosed early, whose cancer is fully characterised, who is represented in research and who benefits from advances in care.
Precision oncology is often described as matching treatment to the characteristics of a person’s cancer. That is an important part of personalised care, but personalisation should extend beyond selecting treatment options.

Personalisation must include equity
These findings should not be reduced to a single explanation or attributed to ethnicity itself. Biology, social conditions and healthcare systems interact. The important question is whether every person can reach diagnosis, specialist assessment and appropriate treatment without avoidable barriers.
Deprivation also shapes outcomes. English studies have reported that women from more deprived groups are more likely to be diagnosed at a later stage and can experience higher breast cancer mortality, even within a screened population.[9,10]

Research using English cancer registration data found that ethnic minority women were more likely to have breast cancers with less favourable characteristics, even after accounting for age and other factors.[7] Other studies have shown that differences in survival can be partly explained by socioeconomic circumstances, stage at diagnosis and tumour biology.[8] Breast cancer incidence varies between ethnic groups in England, but lower incidence does not necessarily mean an equal or better experience after diagnosis. Large population studies have found differences in age at presentation, tumour characteristics, stage and survival between ethnic groups.[6,7,8]

Different communities can face different outcomes

The reasons are rarely simple. They can include awareness, language, fear, practical barriers, trust in healthcare, competing responsibilities and previous experiences of services. Improving participation therefore requires more than sending the same invitation to everyone. It requires communication and services that respond to the communities they are intended to reach. Screening can help detect breast cancer before symptoms develop. However, equal availability does not always lead to equal participation. Research in England has identified lower breast screening uptake in more deprived communities and among some ethnic minority groups.[4,5]
The stage at which breast cancer is diagnosed remains one of the strongest influences on outlook. Population data from England shows a steep survival gradient between early-stage and stage 4 disease.[3] These statistics describe groups, not individuals, but they demonstrate why timely diagnosis and access to appropriate care matter.

Stage at diagnosis changes the picture
Some breast cancers grow slowly. Others are more aggressive. Some respond to endocrine therapy or HER2-targeted treatment. Triple-negative breast cancer may require a different approach. A single average can never describe all these experiences. Progress also needs context. Breast cancer is not one disease with one predictable course. It includes biologically distinct subtypes, defined in part by hormone receptor and HER2 status, with different patterns of behaviour and different treatment pathways. Current ESMO guidance reflects this complexity by recommending that diagnosis and treatment decisions are informed by tumour biology, disease extent, individual health and patient preferences.[2]
Breast cancer research, screening and treatment have changed many lives. Survival has improved substantially over recent decades. Yet the scale of the disease remains significant, with almost 60,000 people diagnosed in the UK each year.[1]

Progress, but not the same progress for everyone
Breast cancer is the most commonly diagnosed cancer in the UK, but headline figures can hide important differences in biology, stage at diagnosis, treatment and outcomes. Understanding those differences is essential if progress is to reach everyone to enable equitable access to diagnosis, treatment, monitoring, and outcomes. This is especially relevant because July is Ethnic Minority Cancer Awareness Month which links directly to our vision of democratising real-time diagnostics and care.

Sentinel qCTC™ is an investigational technology platform undergoing development at Frontier Diagnostics Ltd. The platform has not reached design freeze and has not been submitted for regulatory review under IVDR (EU) 2017/746, UK MDR 2002, or FDA 21 CFR Part 809. It is not approved, cleared, or validated for diagnostic, clinical, or commercial research use. All scientific content relating to Sentinel qCTC™ describes developmental aims and does not constitute performance claims.

Sources:
1. Cancer Research UK
2. ESMO Clinical Practice Guidelines
3. ONS and NCRAS
4. Jack RH, Møller H, Robson T, Davies EA. Breast cancer screening uptake among women from different ethnic groups in London: a population-based cohort study. BMJ Open. 2014;4:e005586. doi:10.1136/bmjopen-2014-005586.
5. UK Health Security Agency. Breast screening: identifying inequalities. Updated 27 September 2024.
6. Jack RH, Davies EA, Møller H. Breast cancer incidence, stage, treatment and survival in ethnic groups in South East England. British Journal of Cancer. 2009;100:545–550.
7. Gathani T, Ali R, Balkwill A, et al. Ethnicity and the tumour characteristics of invasive breast cancer in over 116,500 women in England. British Journal of Cancer. 2021;125:611–617.
8. Møller H, Henson K, Lüchtenborg M, et al. Short-term breast cancer survival in relation to ethnicity, stage, grade and receptor status: national cohort study in England. British Journal of Cancer. 2016;115:1408–1415.
9. Lyratzopoulos G, Abel GA, Brown CH, et al. Socio-demographic inequalities in stage of cancer diagnosis. Annals of Oncology. 2013;
10. Morris M, Woods LM, Rachet B. What might explain deprivation-specific differences in the excess hazard of breast cancer death among screen-detected women? Cancer Epidemiology. 2016;43:72–80.
11. European Society for Medical Oncology. Population diversity in cancer treatment: differences matter. ESMO Daily Reporter, ESMO Asia Congress 2025. Published 6 December 2025.

Circulating Tumour Cells (CTCs) and breast cancer

Circulating Tumour Cells in Breast Cancer: from discarded technology to new possibilities

Breast cancer is the most commonly diagnosed cancer in the UK, with almost 60,000 new cases each year and incidence rates are increasing. According to CR UK, incidences of breast cancer have increased by 20% since the early 1990s. So what can we do? Early detection saves lives- that is not a slogan, it is a clinical fact. And the tools available to detect, monitor and understand breast cancer are improving.
The next generation of Circulating Tumour Cell (CTC) technology is one of those advances. Here is what it is and what it might mean.

What are Circulating Tumour cells?

When a breast tumour grows, it does not stay entirely in one place. Cancer cells break away from the tumour and enter the bloodstream. These are Circulating Tumour cells or CTCs.
Their presence in the blood is significant. CTC technology is making significant progress- both in enumerating circulating tumour cells and in analysing their biological characteristics.

How could CTC testing be used?

• Prior to treatment — to establish a baseline CTC count and inform prognosis and the selection of treatment options
• During treatment — to monitor treatment response, with rising counts potentially signalling resistance or progression
• After treatment — as part of recurrence surveillance, providing a biological signal that may precede clinical or imaging evidence of relapse

What does this mean?

CTC testing offers something a scan or tissue biopsy cannot: a regular non-invasive window into what is happening biologically. A regular blood test to track tumour biology over time is a fundamentally different experience from a procedure such as a tissue biopsy.
It also means insights might be grounded in more information — we’re looking not just for ‘the scan looks stable’ but ‘your CTC count has remained low since the end of treatment’. For many patients, that reassurance- or early warning- could be meaningful.

Where does Frontier Diagnostics fit in?

At Frontier Diagnostics, breast cancer is at the heart of our clinical focus. We’re working on CTC technology to develop the kind of accurate, actionable information that could genuinely change outcomes.

References
1. 59,413 new cases of breast cancer each year in the UK, 2021-22, CRUK, Cancer Research UK
2. 19.8% increase in incidences of breast cancer in the UK, CRUK, Cancer Research UK

Why CTC technology hasn’t entered clinical practice – yet!

Circulating tumour cell (CTC) analysis holds enormous promise for precision cancer diagnostics. So why hasn’t it become a standard clinical tool?

The answer lies in three fundamental limitation of legacy CTC systems.

First, too few cells are being isolated. Without sufficient cell numbers, the data generated is simply not robust enough to inform clinical decisions with confidence. This is even more limiting when clinicians need repeat measurements over time to track response or resistance from tumour biology.

Second, the cells, that are isolated, are not viable. Dead cells cannot be used for drug sensitivity testing – which means clinicians lose one of the most valuable opportunities that CTC analysis could offer: the ability to test which treatments a patient’s own tumour cells will respond to before committing to a course of therapy.

Third, many of the legacy systems could not assess CTC cell surface markers; which is critical as these markers can guide therapy selection, and without them, a significant dimension of clinical insight is lost. In practice, this could mean losing the ability to match patients to the most effective therapy.

These aren’t peripheral technical challenges. They are the core reasons CTC diagnostics has remained on the fringes of oncology despite decades of research.

Frontier Diagnostics is developing technology specifically designed to overcome each of these barriers – and bring CTC analysis where it belongs: into routine clinical care.

The case for CTC innovation – the breast cancer stats!

Breast cancer represents one of the most significant and durable opportunities in the global oncology diagnostics sector. Breast cancer is the most common cancer in women around the world, with around 2.3 million new cases recorded in 2022, according to data from WHO’s Global Cancer Observatory (GLOBOCAN). By 2050, new cases and deaths are projected to increase by 38% and 68% respectively, disproportionately impacting lower income countries.

 

The global breast cancer diagnostics market reflects this urgency at scale.  The market was valued at approximately $4,42 billion in 2023 and is forecast to reach $8.27 billion by 2032, growing at a CAGR of around 7.2% (Zion Market Research, 2024). This growth is underpinned by structural changes: ageing populations, rising global incidence, broadening screening mandates and sustained healthcare investment across both developed and emerging markets. While North America dominates, Asia-Pacific is projected to expand at the fastest rate over the coming decade.

Yet market size alone does not define the opportunity. The more compelling story lies in the inadequacy of existing solutions. Tissue biopsy – still the diagnostic gold standard – is invasive, slow , costly and unable to capture the dynamic, evolving nature of tumour biology. Mammography and imaging represent the largest market segment, (51% of revenue in 2025) – yet carry well-documented limitations, not least in those with dense breast tissue. The result is a diagnostics landscape that is large, growing and ripe for innovation.

Blood-based tests represent the fastest growing segment of breast cancer diagnostics. Liquid biopsy, and specifically circulating tumour cell (CTC) technology, addresses the gaps in current care directly.

At Frontier Diagnostics, we are developing next generation CTC diagnostic platforms – designed for clinical scalability and commercial deployment. We are entering a market with proven demand and a clear unmet need, where previous CTC technology has stumbled but where Frontier Diagnostics is charting new territory and a radical improvement to the previous technology.

This convergence is where significant value is created.